JD.com collaborates with Bilibili to launch co-brand card
This week, JD.com PLUS members announced that they have reached in-depth cooperation with Bilibili, launching a co-branded card with Bilibili to realize the exchange of rights and interests.
As of October 2020, JD.com PLUS members have exceeded 20 million in volume and have reached cooperation with companies in various fields such as Tencent Video, iQiyi, COSTA, and Burger King.
As the first paid membership system in the field of e-commerce in China, JD.com PLUS members not only rely on the advantages of JD.com to gather all kinds of exclusive shopping rights, but also realize the exchange of rights and interests with many brands and platforms in entertainment, travel, catering, and other fields through cross-border cooperation. Constructing a member-based ecosystem covering all life scenarios online and offline.
JD.com PLUS members have a strong consumption rate, and the courage to try new things, which may represent new consumer trends. For many brands and platforms, holding onto these PLUS members also means holding onto the direction of future developments. During JD.com’s June-18th event period this year, the consumption number of PLUS members with over 20,000 brands increased by exceeding 200% year on year, which once again reflected the powerful explosive consuming strength of PLUS members.
At Bilibili, the joint membership card users would receive the annual Bilibili membership, and many classic hits, national dramas, dramas, movies, TV series, variety shows, and documentaries can be watched for free and first watched by members.
At the same time, they receive monthly Comic reading coupons, membership purchase no-threshold coupons, B currency coupons; exclusive Dolby sound effects, true color HDR, and 4K movie viewing modes.
In addition, the annual members also receive rights such as the pink highlighting the member’s nickname and exclusive pendant.
