CNG: China Mobile Gaming Report Q3'21

This week, CNG released the “July-September 2021 Mobile Game Report”. The most-watched new game product of last month-”Harry Potter: Magic Awakened” was launched on September 9. With its massive IP influence and large user-base, many players have registered and entered the game.

In the six days from the 9th to the 14th of September, the Baidu Index has reached its peak, and many players searched for game-related content such as cards, gameplay, and PVP situations. With the inflow of new users and the accumulation of existing users, from September 16 to 18, its active users reached the peak of September.

From July to September 2021, the actual sales revenue of China’s mobile game market was $1.9 billion USD, down 0.85% month-on-month and up 9.09% year-on-year.

The main reason is that on the one hand, long-term products such as “Honor of Kings”, “Onmyoji”, and “Wen Dao” have declined compared with the previous quarter; on the other hand, products such as “One Piece Fighting Path” and “Mole’s World” was launched last quarter, although they have brought an increase, it is not enough to supplement the decline, and the overall decline is slight compared to the previous quarter.

At the same time, the actual sales revenue of China’s self-developed games in the overseas market was $4.966 billion USD, an increase of 12.77% from the previous month. The main reason is that the mobile games “Genshin Impact”, “San Guo Zhi Zhan Lue Ban”, “Puzzles & Survival” and other products have risen in overseas sales, bringing a certain increase.

Source: https://www.36kr.com/newsflashes/1437619592806021

--

--

--

Stories about China’s tech giants, startups, funding, venture capital, trends, and industries of tomorrow.

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Quantum — Fun Forge — Review

Quantum - Fun Forge - Review 81

Putting Pen To Paper — Crafting Soul Reaper’s Narrative

The Art of Modding

Introducing KlayCity

WOWCube Is The First Rubik’s Cube Inspired Gaming Console

Why eSports Are Still Set To Grow

Official Announcement: Metaxy IDO on GameStation and How to Join

Hearthstone: More “Journey to Un’Goro” Legendary Cards Revealed

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Tech In China

Tech In China

Stories about China’s tech giants, startups, funding, venture capital, trends, and industries of tomorrow.

More from Medium

How to Grow a Service Business: 12 Things You Can Do Now

Ask An Expert: How to elevate your nonprofit fundraising in 2022

How to elevate your nonprofit fundraising with the Salesforce Nonprofit Success Pack

KeplerSwap — The benefits of SPACE creation.

Asimov’s Foundation — turning a data story into an NFT artwork